Contour is a company which has created an ergonomic workstation. Their Ultimate Workstation releases the new ‘roller mouse red,’ for balanced comfort coupled with an ergonomic keyboard. It represents as an enhanced ergonomic workstation promoting an even healthier advantage while working in an office environment. With its wireless connectivity it alleviates sitting for long periods to access the traditional workspace by easily allowing for use while standing. This promotes more flexibility to move the workspace around as well as enabling the body to stand and stretch as needed. Contour had a goal to reach as many employees and employers in the United States to make them aware that a healthier, flexible workstation environment was now at hand.
Contour wanted to market their ergonomic workstation online as well as on television. The goal was to reach a widespread audience to heighten awareness. This marketing campaign strategy would show employees and employers the value and health benefits the addition of roller mouse red brings to the Ultimate Workstation within the office setting. Hiring NewsWatch TV was the perfect answer to their need of increasing exposure in order to increase sales, and it proved to be successful beyond their expectations. Having NewsWatch TV produce and air a segment about the roller mouse red, in addition to the reviews created an immediate surge in sales as a result of reaching over 200 U.S. Markets, and over 95 million households.
NewsWatch TV is a U.S. television series that brings new technology, celebrities, new trends, new government developments, and medical breakthroughs to the forefront of consumer awareness with breaking news events. NewsWatch TV is owned and operated by Bridge Communications, and is renowned for its video productions and communications capability in getting the word out to who, about what, when it happens and where it happens.