Alexandre Gama knew at an early age that he was cut from the entrepreneurial cloth. After graduating from Armando Alvares Penteado Foundation Gama took a job offer as a copywriter for Standard Ogilvy & Mather. It was not his own agency but he worked hard as a copywriter, hoping for a greater opportunity. Finally, after eight years, Gama was recognized for his creative ability and has hired by DM9 as a creative director. Gama began to be noticed for his creativity and outstanding copy, and was widely considered one of the best copywriters in Brazil. His efforts paid off as Gama was brought on to be the CEO and COO of Young & Rubicam, one of Brazil’s top agencies. Alexandre really did begin at the bottom and work his way to the top and in 1999 he ventured out on his own, founding the now world-renown agency, Neogama, in 1999.
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José Borghi is the founder of the Mullen Lowe Agency. The establishment formerly was referred to as: Borghi Lowe. José Borghi is considered, undoubtedly, one of the most significant influencers in the advertising world. José Borghi is the creationist of terrific campaigns. His listing of awards, from highly prestigious organizations: seems endless. One example of José Borghi’s creative talent is his ‘Mammals of Parmalat’ campaign. With respect to the preceding campaign: Children are dressed in the form of stuffed animals. The children sing songs which prove memorable.
It appears José Borghi was destined for success within the industry of advertising. Still: José Borghi, admits that he was not certain, early on, what career to pursue.
When José Borghi was in Junior High School, his sibling, brought to his attention, a performance at the ‘Castro Neves Theater’. The idea was to assist José Borghi, which way to proceed with regard to a chosen career. The presentation at the theater was relative to commercial Vts. The preceding all received awards in Cannes. José Borghi, once viewing the performance, admits he wanted to pursue a career in advertising. In fact, he visualized attaining a winning entry with respect to the Cannes-Lions‘ event.
He went through several changes after the start of establishing his first agency which led to his co-executive position at Mullen Lowe in Brazil. Mr. Borghi is very talented. His tenure, in the lead positon of the company is the result of hard work and sacrifices.
When he began his career, he was under-capitalized–meaning zero funds, and had no investors. However, persistence and determination paid off: and he was soon recognized, with regard to his amazing talent, by some of the industry’s top advertising professionals. The fact Mr. Borghi is customer-centric is apparent. His award winning advertising has become known throughout the world.