Alexandre Gama knew at an early age that he was cut from the entrepreneurial cloth. After graduating from Armando Alvares Penteado Foundation Gama took a job offer as a copywriter for Standard Ogilvy & Mather. It was not his own agency but he worked hard as a copywriter, hoping for a greater opportunity. Finally, after eight years, Gama was recognized for his creative ability and has hired by DM9 as a creative director. Gama began to be noticed for his creativity and outstanding copy, and was widely considered one of the best copywriters in Brazil. His efforts paid off as Gama was brought on to be the CEO and COO of Young & Rubicam, one of Brazil’s top agencies. Alexandre really did begin at the bottom and work his way to the top and in 1999 he ventured out on his own, founding the now world-renown agency, Neogama, in 1999.